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David Gibson, MD
 Dr Gibson has a
strong academic background having had faculty appointments at Harvard,
UCLA, USC, LSU and the University of Texas. He has a broad range of senior
management experience, both in the academic and the business community. He
was the CEO of UCLA Medical Group, has served as president and CEO of
Avanti Health Systems, and was Vice President of Medical Affairs and CMO
for Metropolitan Life and Omni Health. He also served as the president of
the Santa Barbara Society of Internal Medicine.
He is founder and president of The Pacific Development Group, a consulting group that
consists of healthcare executives with extensive experience in developing
and managing physician organizations. The group is recognized for its
intimate knowledge of healthcare markets throughout the United States. In
addition, the group is known nationally for its experienced leadership of
pharmacy networks. PDG’s focus is the development and deployment of
physician connectivity modalities throughout the West Coast, Hawaii and
other markets. Furthermore, PDG will exploit the business opportunities
that result from along-term relationship with the prescribing physician or
medical group using these evolving information technologies.
Dr Gibson is the Chief Medical Consultant for Longs Drug Stores and RxAmerica. Longs Drug
Stores, with sales averaging over $8.7 million per store, operates 460
stores and is the largest drug store chains in Hawaii. With 400 clients
and 3.1 million lives represented, RxAmerica is a leading provider of
Pharmacy Benefits Management (PBM) Services. Dr Gibson’s responsibility
is to provide consultative services to both organizations. He has focused
his attention on the development of a stronger professional relationship
between the dispensing pharmacist and the prescribing physician. To
facilitate this relationship, he has developed a series of
business-to-business (B-2-B) tools that use the Internet as the method of
communication.
He serves on the Editorial Board of Sierra Sacramento Valley Medicine and writes Op-Ed articles for each
issue. A number of these are posted on these pages. Dr Gibson can be
reached at DavidJGibson@HealthPlanUSA.net.
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